Sunday, November 16, 2008

The New Symbol


So I have been working hard trying to get a logo that feels right for the company. We knew it had to be iconic enough that you could wear just the symbol and it would have its own identity. And we knew it had to be awkward enough to represent the brand. It may still go through some refining over the next few weeks but I think it strikes the right balance of style and awkwardness that we were looking for.

Let us know what you guys think.

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